Predict optimal actions, guide customers
Conversion funnels represent the journey of a consumer through a marketing campaign, resulting in a sale. Incorporating initial inputs from marketers and sending them through machine learning modeling will optimize conversion funnels and will assist in ad budget allocation. The machine learning model is capable of predicting optimal actions to move the consumer through the conversion funnel. Predicted actions using the model for a given state, along with supporting evidence, are provided to marketers for review and approval. Marketers can tune the funnel parameters, e.g. states and actions, based on such evidence.
Our experienced team has extensive experience with market analysis and client churn rate prediction, and retainment increase.
Other applications we have encountered is delinquency prediction, customer satisfaction analysis, A/B testing and recommendations.